The Blog

For some it may seem like a no brainer to use video for marketing products and services online, but for some more traditional companies it can still be a bit of an unreached market. A quick search on Google can turn up a lot of interesting reports about the usage of video for marketing, and to be helpful I thought I would share a few of the more interesting articles here.

1. B2B Magazine – YouTube video usage surges during year end
   Although this article is very short, it’s message is clear: during the calendar year end companies drive up usage on YouTube by as much as 9%. Read the article here.
2. Social Media Examiner – 29 Tips to Make Your Video Marketing Easy
   This is a great list for people who are either brand new to using video for marketing or those who have a lot of experience in the field. There is always something new to learn or at the very least to be reminded of.  A couple of my favorite tips are #4: Start publishing regularly and #5: Be transparent and authentic. When I follow a company online I like to see regular updates and when I find a company that hasn’t posted any new content in six months, I start to think they may no longer be a company. It is easy to tell when a company is not being authentic or genuine and I’ll usually stop their video short and never return. There are many other great tips so be sure to read the rest of them.
3. HubSpot Blog – 25 Eye-Popping Internet Marketing Statistics for 2012
   HubSpot has provided some interesting data from an eMarketer study conducted in December 2011. While most of the data is interesting, I’ll focus on the data related to video. Check out these numbers, and remember these are an estimate for 2012, which is half way over already so we should be getting close to these numbers already:
   #18: Online video viewers will reach 169.3 million in 2012.
   #19: 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012.
   #20: Mobile video viewers will reach 54.6 million in 2012.
   #21: Smartphone video viewers will reach 51.2 million in 2012.
   Be sure to read the rest of the statistics here.

There is a plethora of information out there about video marketing and I encourage you to do some research yourself and perhaps more importantly, give it a try for yourself. And as I mentioned earlier, I hate it when companies are not authentic with me, and so I will not try to pretend that I only want you to try video for your own benefit. Of course what we want here at Video Lead Form is for people to adopt the usage of video for their marketing and then seek out a solution to help convert the viewers of their video into leads, and ultimately partner with us for that purpose. Remember,  we are only successful when you are successful so please, give video a try and give us a try as well.